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If you are interested in starting a new business, then you need to plan for the unexpected. This means anticipating mistakes. Even though you will try to do everything perfectly, there is always a chance that mistakes happen. One of the ways that you can reduce the frequency of mistakes that you make is to think about them ahead of time. What are a few of the most common examples of mistakes that people make when they are starting a new business? There are several examples that everyone should keep in mind.
If you are interested in starting a new business, then you need to plan for the unexpected. This means anticipating mistakes.
Not finding an opening in the current market
One of the first mistakes that people make when they are trying to start a business is not finding an opening in the current market. With technology the way it is today, it is more competitive than ever. Therefore, there might not be many openings available. At the same time, those who are trying to start a business need to find one.
If you are starting a business, who is going to buy your products and services? Where are they currently getting their products and services from? If your product is not better than the next best alternative, why would customers switch from that location to your business? If you are not able to find an opening in the market, then your business is going to have a hard time getting off the ground. Think about this when you are trying to build a business.
Not putting the right plan in place
Another common mistake that people make is not having the right plan in place. In order for a business to be successful, there has to be a strong plan. The problem is that companies today have a lot of moving parts. Therefore, it is difficult for business owners to keep all the information in the same place. If they cannot see everything at once, they will not be able to identify trends. That is where integrated business planning can be helpful. By aligning technology, finances, supply chains, and other information in the same place, business owners can make the best decision for the future of the company.
Not hiring the right people for the job
There is no business that was successfully built by one person alone. Therefore, business owners need to make sure they find the right people for the job. Even though it is hard to find good help these days, business owners need to take their time, vet everyone, and place their employees in the best position possible to be successful. If business owners do not hire the right people for the job, the company is going to struggle. By taking a look at experience and training, business owners can hire the right help.
There is no business that was successfully built by one person alone. Therefore, business owners need to make sure they find the right people for the job.
Trying to expand too far, too fast
Another mistake that business owners have is trying to expand too quickly. Of course, you would like your business to go as quickly as possible. On the other hand, if you do not have the capital to expand your company, you might take on more debt than you can manage. Even though expanding your business is great, you need to have the cash flow to support this growth. Without a steady flow of cash, you will not be able to keep up with your debt payments, placing your company in a position to default. Expand your company when you have the foundation to support it, not before.
Not asking for help when it is needed
Finally, business owners also need to know when to ask for help. No two companies are the same, and it is helpful to get a perspective from the outside from time to time. If you feel like you are struggling, overwhelmed, or do not know what to do next, do not be afraid to ask for help. This could come in the form of a mentor, a former boss, a teacher, or even a consulting firm. If you ask for help sooner rather than later, you might be able to avoid significant issues that would otherwise threaten the future of your company.
Set your company up for success moving forward
These are just a few of the examples of mistakes that people make when they are starting a new business. If you are trying to place your business in a position to be successful, it is critical to think about these mistakes ahead of time. That way, you can reduce the chances of making a critical mistake that could sink your business. Finally, remember that you do not have to go through this alone. There are trained professionals who are willing to step up and place your business in the best position possible to make a strong mark in your industry.
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That creative thing you love—writing, painting, designing, composing—that’s what you do for pleasure. To relax, unwind, escape. Many of us hold a belief that the thing we love to do and the thing we get paid to do can’t be one and the same. Unless, of course, you’re Lizzo or Stephen King.
But what if that assumption is wrong? What if there's a way to add a small revenue stream, or even make a full-time career, out of the creative thing you love?
Becoming a creative begins with creating.
I sat down with novelist Grant Ginder (author of The People We Hate at the Wedding and Honestly, We Meant Well) who boldly shares his advice on how he turned his writing hobby into a profession and how he believes you can follow his lead down any artistic path you choose.
What makes someone an artist?
When I asked Grant what makes someone an artist, he chuckled before confessing that even as a published author, he struggles to claim the title out loud.
"I think … so much of it is just a matter of taking ownership. [We tend to believe] you're not allowed to call yourself a painter unless you've sold paintings. But a painter is someone who paints. …I spend a lot of my day writing, and so I'm a writer. Getting anyone else to take you seriously is to take yourself seriously. And part of taking yourself seriously is calling yourself what you are."
Addressing the mindset of art as a hobby or creative pursuit only
Many of us carry a creative wish or talent inside of us. And yet so many believe that our art—the creating—is the thing we must do after the “real job” is done. Being creative happens separately from being a professional.
"My parents… encouraged me to follow those [writing] ambitions. And if I would've told them after I graduated college ‘I'm going to go be a writer’… they would have [said] ‘Maybe you won't be doing that.’
"When my first book came out, my parents had a celebration for me and my dad was giving a speech. He said ‘Grant said he was going to write a book and we didn't believe it!'"
Then, after Grant’s second book was published, his parents (supportively) expressed the same surprise.
"It was a mixed message. It’s not just your parents [sending you this message]—I think you have pressures from all sides; from school, from media, from just looking at the world around you. It’s like the only [artists] that matter are the ones who make a lot of money. I think it’s a very skewed way of looking at art."
Making the move from amateur to creative professional
It's all well and good to say that we should all support creative pursuits as a means to an income. But how do you actually get started on making it official? The answer, perhaps unsurprisingly, is that becoming a creative begins with creating.
"For me, the creating part was learning to set aside time, and to protect that time, to engage in this particular craft… I would write on the weekends a lot. [I had to learn] to say no to things… [because] this is the time that I've set aside to engage in this process, and I'm going to engage in this process now. Holding yourself to that and getting other people to recognize and take that seriously [is essential]."
He also speaks to the importance of consuming the art form you want to produce. For Grant, that’s the novel. But he acknowledges that it's probably the same for other creative arts like painting or music. The process involves analysis and self-reflection.
"You read a novel and you want to write one of these things. [What do you like about it? Why do you like that? And how is that writer doing that thing? And so, [you're] coming at it as… someone who's trying to train themselves in a particular craft. I think that's kind of step one in producing something [creative]."
Finding inspiration and motivation
Sometimes you don't have the luxury of waiting for inspiration to strike you. You have a job to do.
What about inspiration? Do you wait for it to strike or do you just have to start?
Grant believes the artist simply has to start.
"I don't believe that I have to wait for inspiration to strike. I actually think that this comes from my training as a speechwriter, and from writing under deadlines. Sometimes you don't have the luxury of waiting for inspiration to strike you. You have a job to do."
He pointed to an idea he paraphrased from novelist Taffy Brodesser-Akner:
"You write a sentence. Just write that sentence. And it might be a really bad sentence, but the next one will probably be a little bit better."
"I'm also a fan of super messy first drafts. I think my writing is at its worst and my process is at its worst when I get way too precious. Am I in the mood? Is the light in the apartment just right? It's like, no, just roll up your sleeves and start."
Getting your creation out into the world
Once you’ve written or painted or composed the thing, is there a clear, step-by-step roadmap to getting it out into the world? Grants recommendations were refreshing. And relatable.
1. Do your research
"I used Google. When I wrote my first novel, I Googled ‘how many words are in a novel?
"I've always loved writing. I've always loved reading. And so, on breaks [from my speechwriting job], I would write. And, I kept that up. And then… when I reached that magic number [of novel words], I Googled ‘how to publish a novel.
"My path was like a Google Commercial."
Grant's googling led him to conclude that he needed to find a literary agent. And, of course, he then used Google to find out what a literary agent was.
"Your research is really important [in figuring out] what the next steps are and how to prepare yourself for those steps."
2. Be scrappy
"I started realizing I'd never really read the acknowledgments in the backs of books before. So I started reading the acknowledgments… and authors thank their agents. So if I really liked the book, I would read the acknowledgments and keep a list of who the agents were.
"When it was time for me to query agents… I reached out to those agents. Some of them didn’t respond, but some did. It takes a while. You get a lot of rejections. But I told myself that for every rejection, I was going to send it out to two more people. You just chip away."
I told myself that for every rejection, I was going to send it out to two more people. You just chip away.
3. Make connections
"I assume this would translate to other fields—developing a network of other writers, painters, musicians helping each other … to navigate the landscape."
Grant had no prior knowledge of the steps to take in getting a book published. He had no connections. He had only a book, a wish, and a decent internet connection. And this is how he would advise any creator to figure things out as they go.
How do you handle rejection?
Grant mentioned rejection. And I wasn’t letting him off the hook. How, I asked, do you deal with rejection?
"There is this incredible vulnerability in putting something out in the world. It's something that you've sat with for years. And it's just [been] you, engaging with [it]. Then all of a sudden it's in the hands of everyone and they're allowed to think whatever they want about it.
"I think you have to get to this state—and I'm not there yet—[but] I imagine [it’s] like the author's Nirvana… where I’ve made this thing that belonged to me while I was making it. And I am now putting it forth for interpretation… [but] texts are meant to be read and processed in a variety of different ways. And I think that… the more you can lean into that belief, the happier, and probably the better writer you can be."
Grant's advice to budding creatives
I wrapped our interview with this question: What’s the one piece of advice you wish you could give your younger self?
Here’s a (slightly paraphrased) summary of the pep talk Grant wished he'd received.
"Just sit down and do it. Trust the process. One sentence will lead to the next sentence, which will lead to the next. Don't worry so much. Just write the book you want to write."
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Since the outbreak of the coronavirus pandemic in March 2020, life and business certainly have changed. If you’re self-employed full-time or earn business income on the side of a day job, you may be wondering what economic relief applies to you.
Let's review what relief Congress passed to help self-employed Americans cope with financial challenges. I’ll review ten key stimulus benefits that apply to solopreneurs and small businesses.
If you're experiencing economic hardship due to the coronavirus, using some of these new regulations may be the ticket to managing your personal and business finances better.
10 ways the self-employed can get financial relief
The Coronavirus Aid, Relief, and Economic Security (CARES) Act became law on March 27 as the largest stimulus legislation in American history since the New Deal in the 1930s. Here are ten ways it provides relief for individual solopreneurs and small business owners.
1. Getting lower interest rates
On March 3, the central U.S. bank, also known as the Federal Reserve or Fed, made a surprising emergency interest rate cut of half a percentage point. That’s the largest single rate cut since the financial crisis of 2008. While this move wasn’t part of a coronavirus stimulus package, it was an aggressive cut meant to prepare the economy for problems the pandemic was expected to cause.
An economic recovery could take a few years, which likely means the Fed rate will stay near zero through 2023.
In mid-September, the Fed reiterated its promise to keep interest rates near zero until the economy improves and the unemployment rate declines. They indicated that a recovery could take a few years, which likely means the Fed rate stays near zero through 2023.
While savers never celebrate low interest rates, they're beneficial to borrowers. In general, the financing charge on variable-rate credit cards and lines of credit goes down in lockstep with interest rates. Carrying a balance on your personal and business credit cards may be slightly less expensive, depending on your card issuer and type. For instance, if your card’s annual percentage rate or APR is 20%, your adjusted rate could go down to 19.5%.
If you have a fixed-rate credit card, the APR doesn’t change no matter what happens in the economy or with federal interest rates. Also, note that if you pay off your balance in full each month, a credit card’s APR is irrelevant because you don’t pay interest on purchases.
2. Having more time to file taxes
Earlier this year, the due date for filing and paying 2019 federal taxes was postponed from April 15, 2020, to July 15, 2020. You didn't have to be sick or negatively impacted by COVID-19 to qualify for this federal tax delay. It applied to any person or business entity with taxes due on April 15, 2020.
If you missed the tax filing deadline, be sure to request an extension.
Most businesses make estimated tax payments each quarter. Those payment dates have shifted, too. The 2020 schedule gives you more time as follows:
- The first quarter was due on July 15, 2020, which changed from April 15, 2020
- The second quarter was due on July 15, 2020, which changed from April 15, 2020
- The third quarter was due on September 15, 2020
- The fourth quarter is due on January 15, 2021
Individuals and businesses can request an automatic extension to delay filing federal taxes. But it doesn’t give you more time to pay what you owe for 2019, only more time to submit your tax form—until October 15, 2020.
If you missed the tax filing deadline, be sure to request an extension. Individuals must file IRS Form 4868, and most incorporated businesses use IRS Form 7004.
However, depending on where you live, you may have to pay state income taxes, which have not been postponed. If you need a state tax filing extension, check with your state’s tax agency to determine what’s possible.
Taxes due on any date other than April 15, 2020—such as sales tax, payroll tax, or estate tax—don’t qualify for relief.
3. Getting more time to contribute to retirement accounts
You typically have until April 15 or the date of a tax extension to make traditional IRA or Roth IRA contributions for the prior year. But since the CARES Act postponed the federal tax filing deadline, you also have until July 15 or October 15, 2020 (if you requested an extension) to make IRA contributions for 2019.
However, this deadline doesn't apply to retirement accounts you may have with an employer, such as a 401(k). Nor does it apply to self-employed accounts, such as a solo 401(k) or SEP-IRA, which correspond to the calendar year.
4. Getting more time to contribute to an HSA
Like with an IRA, you typically have until April 15 or the date of a tax extension to make HSA contributions for the prior year. Under the CARES Act, you now have until July 15 or October 15, 2020, to make HSA contributions for 2019.
To qualify for an HSA, you must be covered by a qualifying high-deductible health plan. In early March, the IRS issued a notice that a high-deductible health plan may cover COVID-19 testing and treatment and telehealth services before meeting your deductible. And just as before the coronavirus, you can pay for medical testing and treatment using funds in your HSA.
5. Delaying tax on retirement withdrawals
While you typically must pay income tax on retirement account withdrawals that weren’t previously taxed, the good news is that for a period, you can delay or avoid tax altogether. The CARES Act gives you two options for withdrawals made in 2020:
- Repay a hardship distribution within three years to your retirement account. You can replace the funds slowly or all at once, with no change to your annual contribution limit. If you take money out but return it within three years, it’s like you never took a distribution.
- Pay taxes on a hardship distribution from your retirement account evenly over three years. If you can’t pay back your distribution, you can ease your tax burden by paying one-third of your liability for three years.
Since withdrawing contributions from a Roth retirement account doesn’t trigger income taxes, it’s a good idea to tap a Roth before a traditional retirement account when you have the option.
6. Skipping early withdrawal penalties
Most retirement accounts impose a 10% early withdrawal penalty if you take make withdrawals before age 59.5. Under the CARES Act, if you have a coronavirus-related hardship, the penalty is waived.
Under the CARES Act, if you have a coronavirus-related hardship, the penalty is waived.
For instance, if you, your spouse, or a child gets diagnosed with COVID-19 or have financial challenges due to being laid off, quarantined, or closing a business, you qualify for this penalty exemption. You can withdraw up to $100,000 of your retirement account balance during 2020 without penalty. However, income taxes would still be due in most cases.
The no-penalty rule applies to workplace retirement plans, such as 401(k)s and 403(b)s. It also applies to IRAs, such as traditional IRAs, Roth IRAs, and SEP-IRAs.
Since you make after-tax contributions to Roth accounts, you can withdraw them at any time (which was also the case before the CARES Act). However, the earnings portion of a Roth is subject to income tax if you withdraw it before age 59.5.
7. Getting larger retirement plan loans
Some workplace retirement plans, such as 401(k)s and 403(b)s, permit loans. Typically, you can borrow 50% of your vested account balance up to $50,000 and repay it with interest over five years.
You can delay the repayment period for a retirement plan loan for up to one year.
For retirement plans that allow loans, the CARES Act doubles the limit to 100% of your vested balance in the plan up to $100,000. It applies to loans you take from your account until late September 2020, for coronavirus-related financial needs.
You can delay the repayment period for a retirement plan loan for up to one year. For example, if you have $20,000 vested in your 401(k), you could take a $20,000 loan on September 30, 2020, and delay the repayment term until September 30, 2021. You’d have payments stretched over five years, ending on September 30, 2026. Any amount not repaid by the deadline would be subject to tax and a 10 percent early withdrawal penalty.
Note that individual retirement accounts—such as traditional IRAs, Roth IRAs, and SEP-IRAs—don’t allow participants to take loans, only hardship distributions.
8. Suspending student loan payments.
Starting on March 13, 2020, most federal student loans went into automatic forbearance until September 30, 2020, due to the CARES Act. On August 8, the suspension of student loan payments was extended through December 31, 2020.
On August 8, the suspension of student loan payments was extended through December 31, 2020.
The suspension covers the following types of loans:
- Direct Loans that are unsubsidized or subsidized
- Direct PLUS Loans
- Direct Consolidation Loans
- Federal Family Education Loans (FFEL)
- Federal Perkins Loans
Note that FFEL loans owned by a private lender or Perkins loans held by your education institution don’t qualify for automatic forbearance. However, you may have the option to consolidate them into a Direct Loan, which would be eligible for forbearance. Just make sure that once the suspension ends, your new consolidated interest rate wouldn’t rise significantly.
During forbearance, qualifying loans don’t accrue additional interest. Even if you have federal student loans in default because you haven’t made payments, zero percent interest applies during the suspension period.
Additionally, missed payments during the suspension don’t get reported to the credit bureaus and can’t hurt your credit. Qualifying payments you skip also count toward any federal loan repayment or forgiveness plan you’re enrolled in.
However, if you want to continue making student loan payments during the suspension period, you can. With zero percent interest, the amount you pay gets applied to your principal student loan balance, enabling you to get out of debt faster.
With zero percent interest, the amount you pay gets applied to your principal student loan balance, enabling you to get out of debt faster.
If you’re not sure what type of student loan you have or the pros and cons of consolidation, contact your loan servicer. Even if your student loans are with private lenders or schools, they may offer relief if you request it.
9. Having Paycheck Protection Program (PPP) loans forgiven
The PPP is part of the CARES Act, and it supports small businesses, organizations, and solopreneurs facing economic hardship created by the pandemic. The program began providing relief in early April 2020, and the application window ended in early August 2020.
Participating PPP lenders coordinated with the Small Business Administration (SBA) to offer loans to businesses in operation by February 15, 2020, with fewer than 500 employees. Loan amounts could be up to 2.5 times the average monthly payroll up to $10 million; however, annual salaries were capped at $100,000.
For a solopreneur, the maximum PPP loan was $20,833 if your 2019 net profit was at least $100,000. The calculation is: $100,000 / 12 months x 2.5 = $20,833.
When you spend at least 60% on payroll and 40% on rent, mortgage interest, and utilities, you can have those amounts forgiven from repayment. Payroll includes payments to yourself, but you can’t cover benefit costs, such as retirement contributions, or payments to independent contractors.
In other words, a solopreneur could have received a PPP loan for up to $20,833, paid the entire amount to themselves, and not repaid it by having the load forgiven. Using a PPP loan for qualifying expenses turns it into a grant.
The best part about PPP loan forgiveness is that it won’t qualify as federal taxable income. Some states that charge income tax have indicated that they won’t tax forgiven amounts.
However, if you have employees, the PPP forgiveness calculations and requirements are more complex. For example, you must maintain reasonable salaries and wages. If you decrease them by more than 25% for any employee (including yourself) who made less than $100,000 in 2019, your forgiveness amount will be reduced.
PPP loan forgiveness also depends on keeping any full-time employees on your payroll. But if you had employees who left your company voluntarily, requested a cut in hours, or got fired for cause during the pandemic, your loan forgiveness amount won’t be reduced for those situations.
The best part about PPP loan forgiveness is that it won’t qualify as federal taxable income. Some states that charge income tax have indicated that they won’t tax forgiven amounts.
However, not all states have issued their rules on taxing PPP forgiveness. So be sure to get guidance if you live in a state with income tax.
You must complete a PPP Loan Forgiveness Application and get approved by your lender to qualify for forgiveness. The paperwork should come from your lender, or you can download it from the SBA website at SBA.gov. Most PPP borrowers have from six months after loan disbursement or until the end of 2020 to spend the funds.
The forgiveness application explains what documents you must include, and they vary depending on whether you have employees. Once you submit your paperwork, your lender has 60 days to decide how much of your PPP loan can be forgiven.
If some or all of a PPP loan isn't forgiven, you typically must repay it within five years at a 1 percent fixed interest rate. You don't have to start making payments for ten months after loan disbursement, but interest will accrue during a deferral period.
10. Getting SBA loans
In addition to PPP loans, the Small Business Administration (SBA) offers several loans for businesses and solopreneurs facing economic hardship caused by a disaster, including the COVID-19 pandemic.
- Economic Injury Disaster Loan (EIDL) can be up to $2 million and repaid over 30 years at an interest rate of 3.75 percent. You can use these funds for payroll and other operating expenses.
- SBA Express Bridge Loans gives borrowers up to $25,000 for help overcoming a temporary loss of revenue. However, you must have an existing relationship with an SBA Express lender.
- SBA Debt Relief is a program that helps you make payments on existing SBA loans for up to six months.
Depending on your state, you may qualify for unemployment assistance, which allows self-employed people, who typically are ineligible for unemployment benefits to get them for a period.
This isn’t a complete list of all the economic relief available for small businesses and solopreneurs. There are federal tax initiatives, funds from local and state governments, and help from private organizations that you may find by doing a search online.
How to manage money in uncertain times
When it comes to surviving uncertainty, such as how COVID-19 will affect the economy, those who have emergency savings will feel much less financial stress than those who don’t. That’s why it’s essential to maintain a cash reserve of at least three to six months’ worth of living expenses in an FDIC-insured bank savings account.
If you don’t need to dip into your emergency fund, continue shoring it up when possible. If you don’t have a cash reserve, accumulate savings by cutting non-essential expenses, and even temporarily pausing contributions to retirement accounts. That’s a better option than succumbing to panic and tapping your retirement funds early.
If you don’t need to dip into your emergency fund, continue shoring it up when possible.
If you find yourself in a cash crunch, contact your creditors before dipping into any retirement accounts you have. Many lenders will be willing to work with you to suspend payments or modify existing loan terms temporarily.
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My new book, Money-Smart Solopreneur: A Personal Finance System for Freelancers, Entrepreneurs, and Side-Hustlers, covers many strategies to earn more, manage variable income, and create an automatic money system so you can strengthen your financial future. It’s a great resource if you’re thinking about earning side income or have already started a business.
Many economic factors that affect your personal and business finances aren’t under your control. Instead of worrying, look around, and figure out how you can create more income or cut unnecessary expenses. Working on tasks that you can control gives you more clarity and helps manage stress in uncertain times.